texture my way

Founded in 1924, and currently headquartered in Stone Mountain, GA, House of Cheatham is one of the oldest continuing manufacturers of personal and beauty care products in America. Texture My Way experts have years talking to women & men with naturally curly, coiled, bushy, kinky, mixed-textured and frizzy hair about what they really want and need. We realize that all Naturalistas don’t fall into the same mold. Through extensive discussions with women like you, we know that:

• Some products work well for some natural textures but don’t necessarily work for all.
• Style versatility can’t be ignored. Your style is as unique as your mood. You like to switch it up!
• Not everyone can afford to spend a small fortune on high-quality products to keep up their natural style.
• Your time is valuable and you don’t want to spend more than ½ of your morning routine on your hair.
• You want your products to contain healthier, non-damaging ingredients.

Well, we’ve heard you and are happy to introduce Texture My Way. These healthy hair maintenance and styling remedies work well with varied textures, including curly, wavy, coiled, kinky, frizzy, mixed or multiple-textured hair and help you to achieve your desired style. We want your hair to be damage-free and looking good. So, all Texture My Way therapies are enhanced with Shea Butter and Olive Oil, and each contains its own special blend of protein, pro-vitamin A and natural oils. Texture My Way Natural hair therapies contain NO SULFATES, NO PARABENS, NO PETROLATUM and NO MINERAL OIL. And, each therapy is affordable, so that once you try it and like it, you can easily buy it again!